The Start-up Owner's Overview to Strategic Advertising That Drives GrowthAre you a startup founder having a hard time to obtain grip for your brand-new item or business? Do you have a remarkable modern technology however are puzzled why individuals aren't beating down your door to buy it? If this appears familiar, you need to focus on calculated ad
Mark Donnigan's Playbook: Placing Your Start-up for Explosive Growth
Strategic advertising and marketing is important for start-ups looking to acquire traction and drive growth. If you're a creator battling to stand out to your product or firm, it's time to move your emphasis from item growth to advertising and marketing method. With the appropriate method, you can successfully get to and involve your target market,
Sculpting Your Particular Niche: How Startup Founders Can Design Winning Categories
The Start-up Founder's Guide to Strategic Advertising And Marketing That Drives DevelopmentAre you a startup owner having a hard time to acquire traction for your brand-new product or company? Do you have an amazing innovation but are puzzled why people aren't beating down your door to buy it? If this seems familiar, you require to concentrate on s
B2B Marketing - Interview with Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key element of the B2B buying journey is the awareness stage, where buyers become aware of a problem or oppor
Marketing for B2B and today’s Buyer’s Journey - Mark Donnigan Virtual CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve